![]() The biggest challenge that retailers faced at the open air outlet centers is one that Mall of America can mostly disregard - winter. “The brands that have a presence at both locations were the ones that may have been impacted,” said Jill Renslow, senior vice president of business development and marketing at Mall of America. Some retailers with an outlet store in Eagan and a full-price store in Mall of America have seen a loss of business at the MOA. “The location and proximity between Mall of America and the Eagan outlet is good for tourists to visit both in one day,” he said. Thomas Institute for Retailing Excellence. The synergy between the two works out well, according to Dave Brennan, co-director of the University of St. No one expected Twin Cities Premium Outlets to poach very many customers from the nearby Mall of America, though it’s rare for an outlet mall to be built so close to a traditional mall. Traditional mall sales per square foot were $480 per square foot, according to the International Council of Shopping Centers. Last year, average sales per square foot at outlet malls was $532. since 2006, but 41 outlet malls opened in North America between 2012 to 2014. Only one traditional enclosed shopping mall has been built in the U.S. Outlet centers are growing at a much faster pace than traditional shopping centers. “We’d love a 10-year lease if they’d give it to us.” “Sales have definitely met expectations,” she said. “I like both malls but I prefer the higher-end stores in Eagan,” said Kaylan Wurm of Monticello as she shopped in Albertville last month.Ĭiara Stockeland, who franchises 11 Mode fashion stores around the country, including ones in Woodbury, Roseville and Eagan, said the Eagan store gets the highest traffic. Crew, Armani, 7 for All Mankind, Express, Robert Graham, Asics and Movado. Shoppers have been attracted to outlet stores exclusive to Minnesota, including a Saks Off Fifth anchor, J. Sales have been fantastic, and tenants are happy.” “Twin Cities Premium Outlets is rocking,” said Dick Grones, Minneapolis retail analyst. But there’s no denying the success in Eagan. “Every time I say ‘Kate Spade,’ people’s eyes just get wide,” Smith said.Īdding new stores has kept customers coming back to Albertville. And Talbots debuted in April, Bass and Under Armour expanded, American Eagle just opened, North Face opens at the end of October and Kate Spade accessories will debut in December. One year after Twin Cities Premium Outlets opened, it and its sibling in Albertville are doing well in gaining customers.īesides Lululemon, Albertville’s star retailers include Columbia Sportswear, Ugg Australia and Kenneth Cole. Its formula: 60 percent of the stores at each mall are unique to it. Simon wanted to make each center distinctive enough that customers would want to shop both. “I prefer the layout design and the variety of stores in Eagan, but I miss Lululemon,” she said, mentioning one of Albertville’s most popular draws. Paul, who lives closer to Eagan than Albertville, said she’s not giving up on the outlets in the northwest metro. “Since then, the roadwork has definitely affected us.”Ĭustomers such as Luana Ciccarelli of St. “Shopping traffic was steady from last August to March, and then construction started,” said Sara Smith, director of marketing at Albertville Premium Outlets. ![]() “There was no cannibalizing between the two centers.”įor Premium Outlets at Albertville, the biggest challenge over the past year turned out to be construction on the highways in the northwest metro area, which started causing long tie-ups this spring. “We picked up more customers with the two centers combined,” Mark Silvestri, Simon’s chief operating officer, said. The Albertville Premium Outlets, which was the closest outlet mall to the Twin Cities before the Eagan center opened, came through its first year with the new competitor in solid shape, said executives at Simon Property Group, which runs both. When the Twin Cities Premium Outlets in Eagan celebrated its first anniversary in August, another outlet center also celebrated.
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